Carly Reed, Founder & Managing Director of Reed PR, is one of the rare communications professionals to have led both in-house and agency teams at senior level, giving her a unique perspective on what brands truly need from their PR partners. With more than 25 years of experience across travel, hospitality, luxury and lifestyle communications, Carly brings strategic clarity, creativity and commercial thinking to every brief.

After a senior role at a multidisciplinary agency, Carly founded Reed PR to bridge the gap between in-house insight and agency execution, offering a sharp, focused approach to modern communications. That dual experience sets Reed PR apart: few agency founders truly understand the internal pressures, expectations and pace clients face day-to-day. Carly does, and she has built Reed PR around the philosophy of acting as an extension of the client team -  proactive, collaborative and fully invested in delivering meaningful results.

Her career spans some of the industry’s most recognised brands, including Universal Parks and Resorts, Virgin Holidays and The View from The Shard, alongside senior leadership roles within PR agencies. Throughout that time, Carly has led high-profile campaigns, partnerships, launches and brand moments across PR, events, talent relations, broadcast, social and integrated marketing.

Carly is respected across the industry for her sharp instincts, creative courage and deep network of media, talent and stakeholder relationships. Known for her hands-on approach and commercial mindset, she understands the bigger picture and how to create campaigns that genuinely move the needle.