Carly Reed, Founder
Carly Reed is one of the rare communications professionals who has led both in-house and agency teams at a senior level, providing her with a unique perspective on what brands truly need from their PR agency partners. With over 25 years of experience in travel, hospitality, luxury, and lifestyle communications, Carly brings strategic clarity, creativity, and commercial thinking to every brief.
After a senior role at a multidisciplinary agency, Carly founded Reed PR to bridge the gap between in-house insight and agency execution, offering a sharp, focused approach to modern communications. This dual experience sets Reed PR apart; few agency founders understand the internal pressures, expectations, and pace clients face on a daily basis. Carly does, and she has built her PR agency around the philosophy of acting as an extension of the client team—proactive, collaborative, and fully invested in delivering meaningful results.
Her career includes collaborations with some of the industry’s most recognized brands, such as Universal Parks and Resorts, Virgin Holidays, and The View from The Shard, along with senior leadership roles within PR agencies. Throughout her time in the field, Carly has led high-profile campaigns, partnerships, launches, and brand moments across various domains including PR, events, talent relations, broadcast, social, and integrated marketing.
Carly is highly respected across the communications industry for her sharp instincts, creative courage, and deep network of media, talent, and stakeholder relationships. Known for her hands-on approach and commercial mindset, she understands the bigger picture and knows how to create campaigns that genuinely move the needle.
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Mia Charnley, Senior Account Executive
Mia supports Carly Reed's PR agency across travel, hospitality, and lifestyle accounts.
As an enthusiastic and highly organised communications professional, Mia plays an integral role in the day-to-day management of client campaigns, assisting with media relations, press office operations, influencer activities, events, and press trips. She is recognized for her positive attitude, meticulous attention to detail, and her ability to keep projects on track in fast-paced environments.
Working with a diverse range of high-profile travel and lifestyle brands, Mia helps deliver impactful coverage across national, consumer, trade, and broadcast media, while fostering strong relationships with clients, journalists, and partners alike.
A graduate in Communications from the University of Leeds, Mia brings creativity, energy, and a collaborative spirit to the Reed PR team—usually accompanied by her favourite iced matcha.